‘Friendsourcing’: Search Gone Social
What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description.
The more friends in my social circle (aka my “social graph”) talk about your brand, the more likely I am to see your brand, click on your brand’s listing and become another voice talking about your brand.
From http://adage.com/digitalnext/post?article_id=141737 by Eric Swayne
