“ One of the greatest things companies should be aware about social media is transparency and disclosure. There is no room for deception. You cannot afford not to disclose who you are because when you are found out, the damage would be enormous. Your brand equity and integrity would be questioned in the marketplace. Eventually you will be found out because you cannot escape the masses. In social media, there are millions of eyeballs, and as it is said ‘given enough eyeballs, all bugs are shallow’.
NTU’s Panellists: Why Social Media Is the Next Big Thing | Online Media Gazette
Our Bookmarks
Sharing interesting finds on
- technology
- design
- social media
- entrepreneurship
