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January 7

Measuring the effects of social media in 10 steps

  1. Traffic
  2. Interaction
  3. Sales
  4. Leads
  5. Search marketing
  6. Brand metrics
  7. PR
  8. Customer engagement
  9. Retention
  10. Profits

- Ref: http://econsultancy.com/blog/3407-10-ways-to-measure-social-media-success