October 2010
1 post
Social Media for Business →
July 2010
3 posts
Facebook replacing website →
Read Online – The Participatory Museum →
The Participatory Museum is a practical guide to working with community members and visitors to make cultural institutions more dynamic, relevant, essential places. It was written by Nina Simon.
“In a participation economy, however, a marketer is now a catalyst for action and...”
– Cooler Insights: From Push to Pull to Participate
May 2010
2 posts
“In a social media world, everyone is an editor.”
– Sword and the Script: Who owns social media?
“Make meaning and not buzz, which lasts only for limited time period. The four...”
– Cooler Insights: Beyond Buzz by Lois Kelly (A Book Review)
April 2010
9 posts
“Sponsored posts may train audiences to expect cash to write about you”
– Sponsored Conversations And Paid Blogging: Measure The Risks Before Engaging - Online Marketing Blog
“The answer is simple: corporates need to think of the ‘social media’...”
– The Human Condition: A Paradigm For Corporate Social Media Engagement
“I strongly believe that each has an important role to play as organizations and...”
– Influential Marketing Blog: The 12 Types Of “Social Media Experts” - Which One Are You?
“If you abuse it, you lose it
In the digital age, it’s really hard to earn...”
– Social Media: Why It’s Time to Hit the Reset Button on Trust
It's quality over quantity... →
How One Non-Marketer Explains Social Media... →
Asias Top Digital Brands2010 →
iPad porn takes on a new meaning | Geek Gestalt -... →
GoDaddy! Brillant idea for a viral ad don’t you think?
“Or would it be better to rally your dev team, wait a month or two and then...”
– Today I’m Announcing This Announcement - Yongfook
March 2010
1 post
Tools Overview →
…by nielsen
February 2010
4 posts
“If you’ve got the time, the intellect and the access to get your hands on an...”
– “Brainwashed” by Seth Godin
Beyond the Badge: Big Media Brands Strike... →
“The reason that self-promotion works and self-adulation doesn’t is because...”
– The Art of Shameless Self-Promotion | Copyblogger
'Friendsourcing': Search Gone Social
What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description.
The more friends in my social circle (aka my “social graph”) talk about your brand, the more likely I am to see your brand, click on your brand’s listing and become another voice talking about your brand.
...
January 2010
10 posts
“Fix your funnel from the bottom up. Why? Two reasons – you make the conversion...”
– More traffic is not the answer : Christopher S. Penn’s Awaken Your Superhero
“One of the greatest things companies should be aware about social media is...”
– NTU’s Panellists: Why Social Media Is the Next Big Thing | Online Media Gazette
“How does one build a successful advocacy programme?”
– Cooler Insights: Anointing Your Advocates
20 tools to measure social marketing influence →
Are you one of the social media gurus? →
The Essential Startup Reader: 10 Lessons in... →
list of 10 articles that encapsulate the art of the startup
What Startups Are Really Like →
1. Be Careful with Cofounders
2. Startups Take Over Your Life
3. It’s an Emotional Roller-coaster
4. It Can Be Fun
5. Persistence Is the Key
6. Think Long-Term
7. Lots of Little Things
8. Start with Something Minimal
9. Engage Users
10. Change Your Idea
11. Don’t Worry about Competitors
12. It’s Hard to Get Users
13. Expect the Worst with Deals
14. Investors Are...
How Are You Measuring Your Community? →
35 social media KPIs to help measure engagement ... →
Measuring the effects of social media in 10 steps
Traffic
Interaction
Sales
Leads
Search marketing
Brand metrics
PR
Customer engagement
Retention
Profits
- Ref: http://econsultancy.com/blog/3407-10-ways-to-measure-social-media-success
November 2009
1 post
“Last week, the massive social network announced that brands, advertisers, and...”
– Running a contest on Facebook? That’ll cost you | The Social - CNET News
October 2009
14 posts
http://www.brandingstrategyinsider.com/2009/10/top-... →
Olivier Blanchard Basics Of Social Media Roi →
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation’s purpose is to clarify what ROI is and isn’t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Gary's Social Media Count | PERSONALIZE MEDIA →
Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, The Goddess of Social Media Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app...
How Brands Can Get Started in Social Media: A... →
“Marketing’s latest ‘must-have’ mixes up traditional matches...”
– Who’s in Charge of Social Media?
Social Media ROI: no different than traditional...
“Let’s relate smROI back to traditional ROI in advertising. Companies advertise in magazines, newspapers, commercials and all other sorts of media outlets yet there isn’t a particular outlet that will tell them that someone bought their product or service based on advertising. Sure there’s a targeted audience there based on subscribers and media consumer demographics but unless you’re...
“A research revealed that lucky people generate good fortune via four basic...”
– http://www.telegraph.co.uk/technology/3304496/Be-lucky—-its-an-easy-skill-to-learn.html
Digital Influence Mapping Project: Three Important... →
PRSA: "Social Media - Strategies instead of Tools" →
speakers: learn from twitter hecklers →
“Is there any reason why the vast majority of executives you talk to are confused...”
– Social media is harder than it looks — think before you do | acidlabs
The End Of Marketer-Blogger Relationships? →
Yes its time!
The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares.
Hope this ruling can be implemented in Asia and Singapore too. Its time for clients to see the importance of transparency in social media and blogging.
3 levels of blogger engagement strategy « μεταcole →
September 2009
2 posts
“The Digital Footprint Index is based on the physical dimensions of Height, Width...”
– WebMetricsGuru » On Measuring Social Media … thoughts and a Scorecard
Raising Capital: Closing The Deal →
August 2009
6 posts
“Anybody can do blogger outreach,” said Mr. Brogan. “We’re...”
– Digital: Sony Turns to Male Bloggers for Product Reviews - Advertising Age - Digital
“Here we have a collection of the most powerful people in the communication...”
– 10 PR Companies That Use Twitter Sparingly, Very