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Read Online – The Participatory Museum
The Participatory Museum is a practical guide to working with community members and visitors to make cultural institutions more dynamic, relevant, essential places. It was written by Nina Simon.
“ In a participation economy, however, a marketer is now a catalyst for action and a community manager. While connecting with one’s customer is important, its probably more important to rally them together and make them feel like members as opposed to buyers.
Cooler Insights: From Push to Pull to Participate
“ In a social media world, everyone is an editor.
Sword and the Script: Who owns social media?
“ Make meaning and not buzz, which lasts only for limited time period. The four ingredients of meaning-making are relevancy, emotion, context and pattern making.
Cooler Insights: Beyond Buzz by Lois Kelly (A Book Review)
“ Sponsored posts may train audiences to expect cash to write about you
Sponsored Conversations And Paid Blogging: Measure The Risks Before Engaging - Online Marketing Blog
“ The answer is simple: corporates need to think of the ‘social media’ scene as one big (REALLY BIG) chat room that is potentially open and active 24/7.
The Human Condition: A Paradigm For Corporate Social Media Engagement
“ I strongly believe that each has an important role to play as organizations and businesses of all sizes get smarter about how and when to use social media.
Influential Marketing Blog: The 12 Types Of “Social Media Experts” - Which One Are You?
“ If you abuse it, you lose it
In the digital age, it’s really hard to earn back trust if you lose it. Social Media: Why It’s Time to Hit the Reset Button on Trust
In the digital age, it’s really hard to earn back trust if you lose it. Social Media: Why It’s Time to Hit the Reset Button on Trust
iPad porn takes on a new meaning | Geek Gestalt - CNET News
GoDaddy! Brillant idea for a viral ad don’t you think?
“ Or would it be better to rally your dev team, wait a month or two and then announce “Welcome back to Open Source Food. We’ve got 3 amazing new features to show you - click here”.
Today I’m Announcing This Announcement - Yongfook
