“ Last week, the massive social network announced that brands, advertisers, and marketers that want to run contests or sweepstakes on its platform have to go through an approval process first.
Running a contest on Facebook? That’ll cost you | The Social - CNET News
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Olivier Blanchard Basics Of Social Media Roi
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation’s purpose is to clarify what ROI is and isn’t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
These paper shoes by David Brownings are pretty rad. You can even have him make you a custom pair.
Gary's Social Media Count | PERSONALIZE MEDIA
Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, The Goddess of Social Media Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web is.
“ Marketing’s latest ‘must-have’ mixes up traditional matches between shops and clients
Who’s in Charge of Social Media?
Social Media ROI: no different than traditional measurement
“Let’s relate smROI back to traditional ROI in advertising. Companies advertise in magazines, newspapers, commercials and all other sorts of media outlets yet there isn’t a particular outlet that will tell them that someone bought their product or service based on advertising. Sure there’s a targeted audience there based on subscribers and media consumer demographics but unless you’re polling people at point of purchase on exactly why they bought your product then you can’t actively tie outreach to purchases. So why do companies invest money into these channels? Because there’s an audience there.
The problem with social media is that the audience isn’t built in like traditional media. You have to build up a following all on your own. Your message is competing for attention along with tons of others. That’s no different than traditional where there are many channels, magazines, newspapers and ads.
What HAS changed are the channels of communication. Instead of big media corporations dictating what the consumer consumes now the power is in the hands of the consumer. Whereas before consumers were able to choose anything within a limited confines now they have almost an unlimited pool to choose from online.”
- read article from thecauseisthehabit.com
“ A research revealed that lucky people generate good fortune via four basic principles. They are skilled at creating and noticing chance opportunities, make lucky decisions by listening to their intuition, create self-fulfilling prophesies via positive expectations, and adopt a resilient attitude that transforms bad luck into good.
http://www.telegraph.co.uk/technology/3304496/Be-lucky—-its-an-easy-skill-to-learn.html
“ Is there any reason why the vast majority of executives you talk to are confused over the value of social media, especially monitoring, how it all works, and how to actually get their heads around this stuff?
Social media is harder than it looks — think before you do | acidlabs
Yes its time!
The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares.Hope this ruling can be implemented in Asia and Singapore too. Its time for clients to see the importance of transparency in social media and blogging.
